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National Parks

Helping everyone be more outside

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
User flows
Sitemaps
Wireframes
Web design
Modular design system
Prototyping
Front-end development
Back-end integration

The client

National Parks UK brings together the 15 National Park Authorities in the UK to raise the profile of the Parks and to promote joint working.

The challenge

An exciting challenge to develop a site to help inspire people from all walks of life to immerse themselves in their local landscape and explore the National Parks on their doorsteps. Showcasing the Parks’ incredible landscapes and the breadth of activities that can be carried out within them, helping everyone to be more outside.

User experience

With multiple users and varied needs, we defined 3 main user journeys to focus on and developed the content hierarchy for each.
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3 key page templates were then developed to be used throughout, including dynamic filtering that helps the user decide on their journey through the website without having to rely on the navigation menu.
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The dynamic filtering of listing pages allows users to find exactly what they’d like to do. We’ve also created areas within the templates to easily promote specific content/events to direct the audience to a specific event, blog etc.

Website design

We’re truly spoiled with the stunning photography from the National Parks. Our design lets that shine so you can see the beauty of each park and also visualise yourself there.
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We had brilliant brand guidelines already in place to work with, ensuring everything remained consistent when moving from print to digital.
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Graphic cut away shapes were created using the logo mark as the outline, then introduced subtly throughout the interface.

Design system

A design system was created using a series of predefined blocks - each block able to fit with another to form the structure of pages. The advanced custom fields plugin for WordPress allows us to build in this way.
This benefits National Parks as they are able to build page structures that work for them, giving them the ultimate flexibility of page design.

A handy guide

Due to the amount of content uploads and multiple site admins working at the same time, we created a style guide to showcase the most effective way to use each design component. Highlighting good and bad examples, character lengths, image direction and which components work well with each other.
“The page assets and templates created makes it incredibly intuitive to update and create new content on the site, the support and site build have been invaluable.”
Tobie Galvin – Digital Communications Officer

CMS


The robust WordPress content management system is responsible for three things. Storing content, editing content and publishing content. It has allowed National Parks to:
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Update and manage the live site with no guided help
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Respond to consumer requirements quickly, easily and beautifully
TESTIMONIAL
"Their delivery is actually exceeding expectations."
"Rubber Cheese came with glowing recommendations from some pretty hard-to-please operators. They put the work in up front to really understand us and what we needed. Appointing them became a no-brainer. Now that we’ve got going I’m delighted to say their delivery is actually exceeding expectations. They are a pleasure to work with."
Alastair Barber
‍Communications and Marketing Manager, National Parks UK
RESULTS
Reusable design components enabling ultimate flexibility of page structures, whilst also adhering to AA accessibility standards
Product delivered in 6 months from initial brief to finished site
Reduced the time required to update and amend content, increasing efficiency across the content team
Vastly improved the customer experience and user journeys, inspiring a new audience to be more outside
WEBSITE LINK
Visit nationalparks.uk
WHO ARE WE?
Rubber Cheese is an award-winning web design and development agency with studios in Herts/Essex and Cambridge.
Rubber Cheese develops award winning websites that deliver increased revenue and better guest experiences for visitor attractions and tourism hot spots.
Call us today on 01279 883119 or email info@rubbercheese.com to see how we can help you.
© 2018 Rubber Cheese Limited. Registered in England. Company Registration: 6398465. VAT No: 918 9148 91.
National Parks

Helping everyone
be more outside

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
The client
National Parks UK brings together the 15 National Park Authorities in the UK to raise the profile of the Parks and to promote joint working. Each park has the following objectives... (need to design bullet point list)
The challenge
An exciting challenge to develop a site to help inspire people from all walks of life to immerse themselves in their local landscape and explore the National Parks on their doorsteps. Showcasing the Parks’ incredible landscapes and the breadth of activities that can be carried out within them, helping everyone to be more outside.
Deliverables
User flows
Sitemaps
Wireframes
Web design
Modular design system
Prototyping
Front-end development
Back-end integration