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TIDZE

The all-in-one ticketing and live streaming platform

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Brand identity
UX
Web design
Modular design system
Dashboard design
User interface design

The client

Built with funding from InnovateUK, tidze is a live streaming platform that empowers creators, performers, musicians and teachers by providing a secure way to monetise their unique experiences and generate an income.

The challenge

With established platforms such Zoom an Facebook Live on the market, our challenge was to make it easy for users to understand why switching to tidze would be more beneficial, and to build trust and brand awareness.
 
We developed the tidze brand, produced an intuitive live streaming interface, user dashboards and website to showcase core features.

A powerful brand identity

A strong recognisable mark was essential in promoting this tech start-up. The iconic play symbol gives a nod to 'live streaming' whilst the swoosh simulates speed which is a core feature of the platform.

Whilst we used a modern colour palette, typeface and accompanying stock photography to focus on the company's brand values: modern, safe, reliable and professional.

A user-friendly dashboard

A wide variety of users with differing digital skills will create, manage and run their live streams from this area. Our task were to embrace simplicity, and ingenuity to make the process of running live streams simple and accessible for all.

Live streaming portal interface

The most important user interface to design was the live streaming page. With the clever use of slide-out drawers, we were able to overcome the challenge of creating a feature-rich (and responsive) page that included participant profiles, a live chat function and streamer bios, without distracting users from the main purpose of the website - the live streams.

Customer on-boarding

We took a methodical approach when designing the on-boarding experience.
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Our aim was to both excite performers, musicians, entertainers, but also make it really simple to sign up for a tidze account.We designed a front end website that builds trust, explaining core features, testimonials, pricing and faqs simply and effectively.
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Whilst the signup pages are engaging, intuitive and frictionless making it extremely easy to complete registration and start live streaming.
TESTIMONIAL
"The quality of work is outstanding and has really elevated our brand."
"As a new tech startup, we were working from a blank canvas. Rubber Cheese took their time to understand our vision, our business model and our target audience to produce a new brand that we're immensely proud of. The quality of Rubber Cheese's design and UX work is outstanding and has really elevated our brand. Through the whole project, they've offered amazing expertise and knowledge on what could improve the platform. We're super happy that we got to work with Rubber Cheese."
Liam McClaney
‍‍Founder
Tidze
RESULTS
£19K earned directly by performers within the first 3 months of launch
Completed on budget and within 3 months as part of an Innovate UK funding scheme deadline
Extremely positive feedback from both end-users and subscribers
Successful events run for exciting brands as diverse as Microsoft and London Sound Gallery
WEBSITE LINK
Visit tidze.com
WHO ARE WE?
Rubber Cheese is an award-winning web design and development agency with studios in Herts/Essex and Cambridge.
Rubber Cheese develops award winning websites that deliver increased revenue and better guest experiences for visitor attractions and tourism hot spots.
Call us today on 01279 883119 or email info@rubbercheese.com to see how we can help you.
© 2018 Rubber Cheese Limited. Registered in England. Company Registration: 6398465. VAT No: 918 9148 91.
National Parks

Helping everyone
be more outside

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The client
National Parks UK brings together the 15 National Park Authorities in the UK to raise the profile of the Parks and to promote joint working. Each park has the following objectives... (need to design bullet point list)
The challenge
An exciting challenge to develop a site to help inspire people from all walks of life to immerse themselves in their local landscape and explore the National Parks on their doorsteps. Showcasing the Parks’ incredible landscapes and the breadth of activities that can be carried out within them, helping everyone to be more outside.
Deliverables
User flows
Sitemaps
Wireframes
Web design
Modular design system
Prototyping
Front-end development
Back-end integration